Mercado Nuevo is a subsidiary of The Bakersfield Californian in Bakersfield, CA. The Californian is an independent, family-owned local media company serving Kern County with a growing range of print and digital products.

Mercado Nuevo serves as an operational home for new businesses started by The Californian. Based in downtown Bakersfield, Mercado Nuevo has its own offices and staff that produce the weekly Latino magazine Más (http://masbakersfield.com) , the bi-weekly Northwest Voice and Southwest Voice community newspapers and websites (http://swvoice.com and http://northwestvoice.com), as well as the bi-weekly Bakotopia.com Magazine accompanied by the online community Bakotopia.com.