New Bakersfield Latino magazine launches Friday, September 16, 2005

Steve Outing, a columnist for Editor and Publisher, writes about the launch of Bakotopia.com on a Poynter Institute weblog: http://www.poynter.org/column.asp?id=31&aid=77345

Donata Communications writes about Bakotopia's strategy:
http://donatacom.com/archives/00000683.htm

Ginger Moorhouse, The Bakersfield Californian's Chairman of the Board, discusses the company's new products strategy as part of a Newspaper Association of America panel in May 2006.
http://www.digitaledge.org/DigArtPage.cfm?aid=6950